Launching a product on ProductHunt can be a thrilling and rewarding experience, but it’s also important to approach it with a strategic mindset. To set yourself up for success, here are 10 tips to consider when launching your product on ProductHunt:
1. Choose a catchy and descriptive tagline
Your tagline is displayed under the product title on the main page and on your product page, so it’s important to make it count. A good tagline should be concise, attention-grabbing, and communicate the value your product provides to the people you’re trying to reach. Avoid slogans and optimize how users search for products after launch day. For inspiration, check out some of the successful taglines used by other ProductHunt products, such as “Make writing a habit” (#90DaysOfProse) or “A movie that includes every day of the rest of your life” (One Second Everyday).
2. Select relevant topics
ProductHunt allows you to choose up to five relevant topics for your product. Don’t waste this opportunity! Adding 3-5 relevant topics can help people discover your product across multiple categories. Just make sure the topics are genuinely relevant to your product, as this will help you attract the right audience and increase your chances of success. For example, if your product is a task management tool, some relevant topics could be “productivity,” “project management,” and “organization.”
3. Use a GIF for your thumbnail
Your thumbnail is the first thing people see in the feed, so make it count. A GIF can make your product stand out more and grab the attention of potential users. Just make sure the GIF is relevant to your product and effectively conveys its value proposition. If you’re not sure how to create a GIF, there are plenty of online tools and resources available that can help, such as Giphy or Adobe Photoshop. For example, if your product is a meditation app, a GIF of a person relaxing and meditating could be an effective thumbnail image.
4. Write a compelling listing description
Your listing description is your chance to sell your product to ProductHunt users and convince them to try it out. Make sure you clearly and concisely describe the key features and benefits of your product and explain how it solves a particular problem or fulfills a specific need. Avoid using jargon or technical language, and focus on the value your product provides to the user. Keep it short and sweet, and use bullet points to highlight the main points. For example, if your product is a project management tool, your listing description could include bullet points like “Easy to use interface,” “Real-time collaboration,” and “Integrations with popular apps like Google Drive and Slack.”
5. Add a Twitter link
Adding a Twitter link to your ProductHunt launch post is a great way to grow your Twitter following and connect with potential users. Just click on “add another download link” and add your Twitter link. This is especially useful if you’re active on Twitter and regularly share updates, insights, and other relevant content related to your product. Just make sure you’re prepared to engage with your followers and respond to any questions or feedback they may have. For example, if you’re launching a new productivity app, you could tweet about your ProductHunt launch and share tips and tricks for using the app to boost productivity.
6. Utilize the power of social media
ProductHunt is just one platform, and it’s important to remember that your launch doesn’t end when you hit the “submit” button. To get the most out of your ProductHunt launch, make sure you promote your product on your own social media channels as well. Share your ProductHunt listing on Twitter, Facebook, LinkedIn, and any other relevant platforms, and encourage your followers to upvote and share your product. This can help you reach a wider audience and increase your chances of success. For example, if you have a large following on Twitter, you could tweet about your ProductHunt launch and include a link to your listing. You could also use hashtags related to your product or industry to help your tweets get discovered by more people.
7. Engage with the ProductHunt community
ProductHunt is more than just a platform for launching products – it’s also a community of makers, entrepreneurs, and tech enthusiasts. Make sure you engage with the community by commenting on other listings, participating in discussions, and thanking people for their support. This can help you build relationships and get valuable feedback and insights from the ProductHunt community. For example, if you see a listing that you find interesting or inspiring, leave a comment and start a conversation with the maker. You could also thank people who upvote or share your product and ask for their feedback or suggestions on how you can improve your product.
8. Offer exclusive deals or incentives
To incentivize people to try your product, consider offering exclusive deals or incentives to ProductHunt users. This could be a limited-time discount, a free trial, or a special bonus feature that’s only available to ProductHunt users. Just make sure the incentive is valuable and relevant to your target audience, and clearly communicate the terms and conditions of the offer. For example, if your product is a subscription-based service, you could offer ProductHunt users a free month of service or a discounted rate for the first year. You could also offer a bonus feature, like access to a premium content library or a one-on-one consultation.
9. Follow up with users after the launch
Your ProductHunt launch doesn’t end when the day is over. Make sure you follow up with users after the launch to see how they’re using your product, get feedback, and address any issues or concerns they may have. This can help you improve your product and build long-term relationships with your users. You can follow up with users through the ProductHunt platform, or through other channels like email or social media. Just make sure you’re respectful of people’s time and attention and offer genuine value in your follow-up communications. For example, you could send a thank-you email to users who tried your product and ask for their feedback or suggestions on how you can improve it. You could also use social media to share updates, tips, and other relevant content related to your product.
10. Learn from the data
ProductHunt provides a wealth of data and insights that you can use to understand how your product is performing and how you can improve it. Make sure you take the time to review the data and look for trends and patterns. This can help you identify areas for improvement, and inform your product development and marketing strategy going forward. Some key metrics to consider include the number of upvotes, comments, and clicks your product receives, as well as the conversion rate of your product’s landing page. You can also use tools like Google Analytics to track how users are interacting with your product and identify areas for improvement.
By following these tips, you can increase your chances of success on ProductHunt and make the most of your launch. Just remember to stay focused, be strategic, and engage with the community – and you’ll be well on your way to a successful ProductHunt launch!
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